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January 7–10, 2016
Westin New York at Times Square


Chamber Music America Pre-Conference Day Workshop
Marketing Chamber Music:
A SAVVY Strategy for Success
Thursday, January 7, 2016
9:00 AM – 5:00 PM

Presented by:
Spark: University of South Carolina’s Music Leadership Laboratory
The SAVVY Musician in Action

In an era marked by numerous challenges and constant change, successfully promoting chamber music is no easy task. As a result, many artists and presenters struggle to build the audiences they desire and deserve. If you are ready to tackle these challenges, sign up for Chamber Music America’s Pre- Conference Workshop Marketing Chamber Music: A SAVVY Strategy for Success.

Join arts entrepreneurship guru David Cutler and a team of thought leaders from The Savvy Musician in Action to learn about an innovative, powerhouse approach called The Arts Marketing A-list. This uncommon, interactive workshop provides you with practical tools and techniques that can be directly implemented into your business or career.


9:00 AM – 10:30 AM

Marketing Myths and Strategies

What are common challenges and mistakes made when promoting music today? After debunking widespread myths, a powerful framework for action is introduced.

10:30 AM – 12:00 PM

Audience, Art, and Angle

Using real-life case studies, registrants learn how to broaden their audience, present compelling art, and create a buzz.

Making Innovation Work

What are effective processes for designing innovative initiatives? Learn how to put these approaches to work in your own environment.


1:00 PM – 3:30 PM

Allies, Arsenal, and After

Examine the value of strategic partnerships, physical and online promotion, and building long-term relationships with your audience.

Building an A-List Strategy

Applying lessons learned throughout the day, registrants use creativity and collective wisdom to collaborate on a comprehensive marketing strategy.

3:30 PM – 5:00 PM

The Arts Marketing A-List Challenge

In a fun and meaningful exercise, teams present their proposals. Workshop leaders offer feedback and attendees reflect on key points of the day, considering relevant lessons that will help increase demand for what they do.

SAVVY Chamber Showcase

(le) poisson rouge
158 Bleecker Street, New York, NY 10012
7:00-10:00 PM
Tickets: $10 with registration to the conference (Standing Room); $15 for Table Seating
(Please note: for seated tickets, there is a 2 item food/drink minimum per person)
Non-registrants may purchase tickets via this link

Please join us for an evening of live entertainment and discussion built around innovative chamber music.

This cutting-edge concert features past prizewinners of the only national chamber music competition that evaluates both artistic excellence and innovative event design—the SAVVY Chamber Competition—held annually at the University of South Carolina. The event showcases four groups that are revolutionizing the classical concert experience. Film, video design, theater, dance, literature, and humor are woven together—with new music and inventive arrangements of older works—to create performances that appeal to the eyes, ears, emotions, and intellect.

The featured ensembles (prizewinners from 2013-2015) include: CreArtBox, a multidisciplinary performing arts group based in New York and Madrid; the Fourth Wall, a hybrid arts trio based in Boston; the Xuan/Ferry Duo, a percussion and video design duo based in Chicago; and C Street Brass, a theatrical brass quintet based in Pittsburgh performing with guest pianist David Cutler.



About the Session Leader


DAVID CUTLER balances a varied profile as a jazz and classical composer, pianist, educator, arranger, author, and sought-after speaker. His first book, The Savvy Musician: Building a Career, Earning a Living, & Making a Difference has influenced a generation of musicians from across the globe. His recent publication The Savvy Music Teacher unveils a dollar-for-dollar blueprint for independent teachers to generate $50,000-100,000 annually. Cutler serves as the Director of Music Entrepreneurship at the University of South Carolina.


NANCY CHRISTENSEN is the founder and president of Christensen Arts—a management company comprised of innovative and vibrant artists committed to advancing and enhancing specific programmatic and career goals. Christensen is also program director of William Paterson University’s “Music After School” program, which is run in conjunction with the university’s music education department.


GAVIN CHUCK is the managing director and a founding member of Alarm Will Sound—a twenty-member ensemble dedicated to the creation, performance, and recording of today’s music. He has been on the faculties of the University of Michigan and Northwestern University where he taught music theory and performing arts entrepreneurship.


Pianist KIMBALL GALLAGHER has blazed a trail across the seven continents, appearing in cities as diverse as New York, Boulder, and Chicago (US); Kabul (Afghanistan); Mumbai (India); Shanghai (China); and Tuscany (Italy). After a 350-concert tour around the world, his recent sold-out performance at Zankel Hall at Carnegie Hall in New York launched the new non-profit organization 88 International.


PETER GORDON is the founder of Thirsty Ear Recordings, a thirty-six year-old indie record label; a founding board member and acting president of the American Association of Independent Music; and was previously vice president of the World Independent Network. Gordon also co-founded the Jazz Forward Coalition, creating a leadership group to advance issues of advocacy, professional development, and audience demand for the jazz community.


TAYLOE HARDING is a composer and dean of the school of music and associate provost for community engagement at the University of South Carolina. A past president of the College Music Society, he currently serves as president of The CMS Fund, national secretary of the National Association for Schools of Music (NASM), and vice president of Pi Kappa Lambda.


LANCE LADUKE is internationally known as an educator and performer, teaching at Carnegie Mellon (Euphonium, Music Business, Freshman Advisor, Creative/Special Projects) and Duquesne University (Euphonium). LaDuke maintains an active speaking career, covering entrepreneurship, leadership, and self-development and is the author of Music Practice Coach.


GREG SANDOW has been a singer, a composer, and a pop and classical music critic. Now he’s a consultant, writer, and Arts Journal blogger writing about the future of classical music. He teaches at the Juilliard School, and will re-emerge as a composer with a concert of his music this spring.


JENNIFER ROSENFELD and JULIA TORGOVITSKAYA have worked with over one thousand musicians through individual coaching, online programs, and live workshops. Their company iCadenza helps emerging and seasoned musicians create a plan to grow their careers without sacrificing other dreams. They are also the co-founders of Cadenza Artists, a talent agency and artist management company representing thirty music, dance, and multidisciplinary projects.


© 2015 Chamber Music America