Communications for Independent Musicians Workshop with Lisa Mezzacappa @ 12th Annual Outsound New Music Summit
Sunday, July 21, 2013
Bay Area bassist/bandleader and arts organizer Lisa Mezzacappa leads a crash course in communications strategies for independent musicians. Learn how to communicate your work clearly and effectively to the public, to venues and bookers, to the press. We will focus on writing bios, band descriptions and project/concert blurbs. Come prepared with a laptop or pencil and notebook, this will be a hands-on session.
In a storied career as an academic, journalist and arts administrator, Lisa Mezzacappa has been communicating about the arts, in different formats, for about fifteen years. She was a critic and arts reporter for a daily newspaper in New York before pursing an academic degree in ethnomusicology at UC Berkeley. She subsequently worked as Communications Director at New Langton Arts, and Campus Programs Manager at Stanford Lively Arts. She curates the annual Jazzpop series at the Hammer Museum at UCLA, is on the curatorial committee at the Center for New Music in San Francisco, and has organized many independent music series throughout the years, including the Monday Makeout and Mission Eye & Ear. She's also been involved in strategic planning and communications strategy at Headlands Center for the Arts, and has been part of the San Francisco Friends of Chamber Music's Artist Forum.