For information about the next Conference, contact
Sherry Robinson  
Conference and Events Manager
212.242.2022, ext. 14  
srobinson@chamber-music.org

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HIGHLIGHTS OF THE 2012 NATIONAL CONFERENCE
January 12-15, 2012
Sound Off! Raising the Volume on Arts Advocacy

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Visit CMA's Facebook page for photos of the 2012 National Conference!

PRE-CONFERENCE EVENTS

Morning Seminar: Thursday, January 12
STRATEGIES FOR ORGANIZATIONAL SUCCESS
Moderated by arts management consultant David Bury, a panel of veteran arts administrators shares insights on management practices that bring about positive change and dramatic growth in arts nonprofits.
Panelists: Joanne Hubbard Cossa (past president and CEO, American Music Center); Norma Hurlburt (executive director, Chamber Music Society of Lincoln Center); and Marianne Lockwood (co-founder and past president, Orchestra of Saint Luke's)

Afternoon Roundtables
ASK THE EXPERTS
An opportunity to directly consult experts on career-related questions in four areas
Social Media/PR: Amanda Ameer, publicist; founder, First Chair Promotion
Marketing/Branding: Lev ("Ljova") Zhurbin, violinist/composer;
founder, The Kontraband
Fundraising: David Bury, arts management consultant, David Bury & Associates
CMA Grant Programs: Susan Dadian & Jeanette Vuocolo, program directors, Chamber Music America

KEYNOTE SPEAKERS
Opening Keynote Address: Breaking the Sound Barrier
Aaron P. Dworkin, violinist and founding president of the Sphinx Organization

Saturday Keynote: Building the Habit of Advocacy
Randy Cohen,vice president for research and policy at Americans for the Arts

CONFERENCE SESSIONS: Friday, January 13

Protect Yourself—Copyright, Contracts, Agreements
How to protect their musical works through copyrights; to protect working relationships through written agreements; and to select a basic business model for their particular business and artistic structure.
Sergio Munoz Sarmiento, Esq., associate director, Volunteer Lawyers for the Arts

How to Build a Really Great Residency
A 10-day residency involving three New England organizations—the Firebird Ensemble, Apple Hill Center for Chamber Music, and the Walden School for Young Musicians—was the model for this analysis of tactics that not only produced a strong collaborative effort among all the music participants, but also generated involvement in the community at large.
Leonard Matczynski, artistic and executive director, Apple Hill Center for Chamber Music
Kate Vincent, artistic and executive director, Firebird Ensemble

Recordings—Making Good Ones and Using Them to Promote Your Career
How artists, ensembles and arts organizations can use audio and video recordings in marketing campaigns, grant applications, and fundraising. Plus technical and aesthetic guidelines for topflight recordings, and address the rapid changes affecting distribution.
Moderator Bill Siegmund, owner and chief engineer, Digital Island Studios, LLC
Josh Frank, trumpeter, composer, producer, Digital Island Studios, LLC
Jeffrey James, president, Jeffrey James Arts Consulting
Rob LaPorta, owner/director, MSR Classics
Steve Robinson, general manager, WFMT and WFMT Radio Network
Sebastian Zubieta, music director, Americas Society

Proactive Arts Advocacy
By the time school music programs have been cut, it's often too late to do anything about it. In fact, the most effective time to advance arguments for school arts programs is when they are thriving. This session will focus on how to build arts advocacy efforts based on existing school programs, and how to use your successes to foster additional arts-education initiatives. 
Rob Davidson, program director, VH1 Save the Music Foundation
Chiho Okuizumi, compliance manager, VH1 Save the Music Foundation

SESSIONS:  Saturday, January 14

Social Media Without Fear
Facebook. Twitter. LinkedIn.  Foursquare. Groupon. The array of social networking options—and the distinctions among them—can be bewildering. Active social media users discuss how they use each method to attract and sustain audiences, as well as to advocate for the arts.
Moderator Howard Mandel, president, Jazz Journalists Association
Jo Ann Kawell, principal, Ozmotic Media
Monica Ellis, bassoonist, Imani Winds

Why Sell Your Music Through a Digital Service?
Assumption: streaming is great—but most people want to download and own the music they really love. How artists can work with digital music services such as eMusic and CDBaby to ensure they're reaching the right consumers and maximizing sales.
Anna Bond, Label Relations Manager, eMusic
Sean Hickey, National Sales and Development Director, Naxos USA

Diversity in Chamber Music
A discussion of the importance of diverse chamber music programming and thoughtful audience engagement as key elements in presenting music in today's communities. 
Afa Sadykhly Dworkin, artistic director and VP of programming, Sphinx Organization
The Catalyst Quartet (Bryan Hernandez-Luch and Karla Donehew Perez, violins; Chris Jenkins, viola; Karlos Rodriguez, cello) 

Connecting Creatively with Audiences
Strong connections are the key to finding new audiences and strengthening bonds with existing ones. How inventive programming, interactive activities and unusual collaborations can bridge the artist-audience gap by building relationships inside and outside the concert hall.
Moderator Thomas Cabaniss, composer-in-residence, LinkUp, Carnegie Hall   
Justin Jay Hines, education director, composer, percussionist, Classical Jam
Georgina Javor, director of programming, Strathmore
Wendy Law, artistic director, composer, cellist, Classical Jam
Derek Mithaug, executive director, Judith G. Wharton Music Center

SESSIONS: Sunday, January 15

Young Composers, Young Audiences
An exciting new generation of composers is not only revitalizing the cultural scene, but creating new audiences for serious music. The panelists talked about their work, how they fit into today's musical environment, and their strategies for drawing the audiences they want.
Judd Greenstein, composer; co-founder, New Amsterdam Records
Justin Kantor,  co-founder, [Le] Poisson Rouge
Zach Layton, composer, new media artist; curator, Issue Project Room

Attracting Donors and Dollars
It's often better to focus on people around you—your audiences, your communities, and your networks—than on the billionaire you don't know. This session explored the challenges of fundraising from individuals and offered some proven, easily implemented strategies that will lead to a more stable and renewable base of support.
Edward Leibman, principal, Hudson Ferris consulting

Chamber Music for Children: New Approaches
Chamber ensembles have abundant choices when introducing live music in the classroom—not just the classics and works written specifically for children, but also cartoon music, video-game music, music with narration, and familiar melodies. Examples, interactive approaches, and suggestions for marketing educational outreach activities.
Cassandra Rondinelli Eisenreich, professor of flute, Barry University
Danielle Woolery, instructor of applied clarinet and music theory, Frost School of Music Preparatory Program, University of Miami

The Art of Arts Leadership
What makes great leaders?  How do they make the "right" decisions? How do they build consensus among board and staff?  In this session, arts leaders will draw from their own experiences to offer insights into their successes and strategies for dealing with ongoing challenges.
Abhijit Sengupta, violist; artistic and executive director, Fontana Chamber Arts
Stephen Jacobsohn, executive director, Shriver Hall Concert Series
Steven Ovitsky, executive director, Santa Fe Chamber Music Festival

ENSEMBLES THAT SHOWCASED AT THE 2012 NATIONAL CONFERENCE

Aeolus Quartet  www.aeolusquartet.com
Amir ELSaffar's Two Rivers Ensemble www.amirelsaffar.com 
Attacca Quartet  www.attaccaquartet.com  
Avalon String Quartet http://avalonquartet.com 
Axiom Brass  http://axiombrass.com
C Street Brass  www.cstreetbrass.com  
Catalyst Quartet www.catalystquartet.com   
Chicago Chamber Musicians www.chicagochambermusic.org 
Classical Jam  http://classicaljam.org
Dublin Guitar Quartet www.themusicnetwork.ie
Gaudete Brass Quintet  www.gaudetebrass.com
Mario Pavone's Orange Double Tenor www.mariopavone.com
Moshier-Lebrun Collective www.jmoshiermusic.com
Pictures on Silence www.picturesonsilence.org  
Silver Roots  www.silverrootsmusic.com
Todd Marcus Quartet www.toddmarcusjazz.com
WindSync www.windsync.org
Zodiac Trio www.zodiactrio.com  

CONCERTS

SOUNDS AMERICAN: THE MUSIC OF JOHN DUFFY
Presented at Symphony Space
Saturday, January 14

A tribute to the iconic composer and advocate for all kinds of music, John Duffy, featuring Fieldwork (Vijay Iyer, Steve Lehman, Tyshawn Sorey), Imani Winds and Simon Shaheen, the Martin Bejerano Trio, the Cassatt Quartet and narrators Signe Mortensen and  Isaiah Sheffer.

RECENT CMA COMMISSIONS
Sunday, January 15

John Zorn
Bateau Ivre
Talea Ensemble

Wadada Leo Smith
From Ten Freedom Summers   
Wadada Leo Smith's Golden Quartet

Rudresh Mahanthappa
From Gamak  
The Rudresh Mahanthappa Quartet

Anthony Plog
From Songs of War & Loss
American Brass Quintet and Christopheren Nomura, baritone

These commissions were funded through Chamber Music America's New Jazz Works and Classical Commissioning programs with major support from the Doris Duke Charitable Foundation and The Andrew W. Mellon Foundation.

AWARDS

The 2012 Richard J. Bogomolny National Service Award
To composer John Duffy
The 2012 Cleveland Quartet Award
To the Jasper Quartet