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Copyright 2006
Chamber Music America
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Canfield Design Studios
Programming & Hosting:
Metarhythm
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Friday, January 4
9:00am-10:00am
MORNING SESSIONS
TECHNOLOGY
Advanced Electronic Marketing
The use of the Internet for marketing is all but universal. But while some organizations just take just basic steps, others have found ways to exploit the web's possibilities to the fullest. Some have delved into emerging tactics like online video and podcasts. This session will pose key questions—How do your patrons use the Web? What kinds of messages to they respond to, and why? What kinds of results can you expect from electronic campaigns? Use the
answers to help you move beyond the basics.
Greg O'Neill, account executive, Patron Technology
ORGANIZATIONAL CAPACITY
Music Accord—Leveraging Resources through Partnerships
Music Accord, a national consortium of classical music presenting organizations, was formed in 1997 to commission new music in the instrumental and song genres and to insure presentation of these works in venues throughout the United States and internationally. This session will show smaller presenters how to form consortia on a scale proportionate to their size and capacity.
DAVID ROWE, David Rowe Artists
WU HAN, co-artistic director, Chamber Music Society of Lincoln Center (NY)
RUTH FELT, founder and president/executive director, San Francisco Performances
MODERATOR: ANNE MCLEAN, senior producer, Music Division, Library of Congress (DC)
AUDIENCE ENGAGEMENT
The Creative Audience
Audiences will pay attention when you book brand-name performers—that's a given. It's harder to entice audiences into unfamiliar territory—unless you invite them to tap into their own creativity. The presenters will share strategies, tested for success in residency partnerships, inviting audiences to explore the unknown.
ED NOONAN, executive director, Myrna Loy Center for the Performing and Media Arts (Helena MT)
ADAM SLIWINSKY, So Percussion
PROGRAMMING/PERFORMANCE
What's Worth the Risk?
Can you afford to do something entirely new? Do you want to commission a challenging new work, bring in a dance company with a chamber ensemble, or use video projections that will increase your presentation costs? How do you balance the desire for innovation against the risks? This session will present tactics geared to build enthusiasm for daring projects.
SARAH LOUDERMILK, executive director, Da Camera of Houston
ALEXANDER PLATT, music director, Maverick Concerts (Woodstock NY), and principal conductor, Boca Raton Symphonia
JACQUELINE TAYLOR, former executive director, Chamber Music Society
of Lincoln Center
JON YANOFSKY, executive director, Paramount Center (Peekskill NY)
MODERATOR: DAN GUSTIN, director, Gilmore International Festival and Awards (Kalamazoo MI)
4:15pm-5:30pm
AFTERNOON SESSIONS
TECHNOLOGY
Developing Successful Podcasts
What if you gave a podcast—and nobody came? Presenters and performers have discovered that digital media files are an effective way of developing and educating audiences. But only the best-planned podcasts will actually do the trick. In this session, creators of successful podcasts will share strategies for making sure audiences download-and listen.
CHARLOTTE LANDRUM, podcast project manager, Isabella Stewart Gardner Museum (Boston MA)
NICHOLAS KITCHEN, violinist, Borromeo Quartet; founder, Living Archive Recorded Performance Series (Boston MA)
MODERATOR: BARRY SHIFFMAN, director of music programs, The Banff Centre (Banff ALBERTA)
ORGANIZATIONAL CAPACITY
Building Your Board "Team"
Behind every successful nonprofit arts organization is an actively engaged board of directors. But developing a great board is a task that requires patience, persistence, and a lot of know-how. What are the criteria for identifying and recruiting good board members? Once you've got them on the team, how do you hold on to them? This session will help you build a board that will make your organization thrive.
WES BRUSTAD, president and CEO, State Theatre, New Brunswick, NJ.
AUDIENCE ENGAGEMENT
Young Audiences: Is Your Music on That Kid's iPod?
As music education programs get slashed in school systems across the country, it becomes increasingly important to find new tactics for engaging young audiences in chamber music. In this session, the directors of two successful music outreach programs will present creative approaches for serving young audiences, including stimulating an interest in live performance and extending the appreciation of music to parents and teachers. In the age of the iPod and YouTube, how can one penetrate the value system of youth culture-and make chamber music matter?
AMY IWANO, executive director, Chicago Chamber Musicians
HANS SCHUMAN, percussionist and founder, JazzReach Performing Arts & Education Association (NY)
MODERATOR: HOLLIS HEADRICK, arts, education and philanthropic consultant (NY)
PROGRAMMING/PERFORMANCE
The Voice in Chamber Music
Say the words "chamber music," and most people think of instrumental music only. But in fact, some of the most beautiful chamber works in the repertoire—from the chants of Hildegard von Bingen to Schoenberg's Pierrot Lunaire—include the human voice. This session will explore the possibilities that vocal chamber music offers for evocative interplay between words and music.
TINA MARSH, director/vocalist/composer, Creative Opportunity Orchestra (Austin TX)
LUCY SHELTON, soprano, Naumburg Award winner for chamber music and solo singing (NY)
MODERATOR: ANDREW APPEL, fortepianist and harpsichordist, Four Nations ensemble; performing arts manager, Wave Hill (NY)
Saturday, January 5
9:00am-10:15am
MORNING SESSIONS
TECHNOLOGY
The Virtual Venue
Organizations have long used the Internet as a place to post concert schedules and provide basic info about their organizations. But a website can be so much more. This session will offer strategies for using the web to enhance and extend the performance experience for audiences.
GAYLE STAMLER, associate director of communications, Clarice Smith Performing Arts Center of Maryland
RUTH WAALKES, director of artistic initiatives, Clarice Smith Performing Arts Center of Maryland
ORGANIZATIONAL CAPACITY
Strategies and Tools for Change
The session will introduce participants to techniques essential to an organization's long-term success. You will leave the workshop with a new understanding of how planning can build organizational capacity, how good development practice can quickly build contributed income, how relationship marketing maximizes results, and how entrepreneurial management leverages greater resources.
DAVID BURY, president, David Bury & Associates (NY and VT)
AUDIENCE ENGAGEMENT
Beyond the Concert Hall
A new breed of classical musician is looking past traditional venues to alternative spaces, such as small clubs and bars. In this session, artists will discuss their reasons for performing in these unconventional settings, describing the audiences they have attracted and examining how the experience has informed their more traditional performances. In addition, the managers and presenters who book them will present their own perspectives on this fascinating trend.
MATT HAIMOVITZ, cellist
PATRICK HAMMOND, assistant vice president, Concert Artists Guild (NY)
KAREN KIM, violinist, Parker String Quartet (MA)
OLIVIER CONAN, co-owner & programmer, Barbès performance space (BROOKLYN)
MODERATOR: STEVE SHAIMAN, senior vice president and artist manager, Concert Artists Guild (NY)
PROGRAMMING/PERFORMANCE
Commissioning from A to Z
What resources are available for commissioning, and how do you make best use of them? This session aims to demystify the process by explaining how to identify potential partners among composers, performers, publishers, presenters, patrons, and philanthropic as well as service organizations. The Calder Quartet will perform an excerpt from Christopher Rouse's String Quartet No.1.
MARY LOU ALESKIE, CEO, International Festival of Arts & Ideas (CT)
VICTORIA ROTH, Meet the Composer (NY)
CHRISTOPHER ROUSE, composer
Members of the CALDER QUARTET (CA)
MODERATOR: NORMAN RYAN, vice president of composers and repertoire, Schott Music Corporation (NY)
Sunday, January 6
9:00am-10:15am
MORNING SESSIONS
TECHNOLOGY
Digital Rights
The growing abundance of recording possibilities for chamber musicians raises a number of important legal questions. Who owns the copyright in a sound recording? What legal issues get raised when recordings are disseminated on the Internet? What types of licenses do you need if you record a work that is still protected by copyright? How do you register copyright ownership in a recording or composition? What special rules apply to podcasting and streaming audio? In this session, attorney Corey Field will answer these and other digital-rights questions.
COREY FIELD, copyright attorney, Ballard Spahr Andrews & Ingersoll, LLP
ORGANIZATIONAL CAPACITY
From Founder to Future
Small organizations may hit the panic button when the founding director decides to retire. You'll learn what to do and how to avoid common pitfalls, as two organization administrators describe how their organization survived—and thrived-after the leadership baton passed from founder to successor.
MICHELLE SCHUMANN, artistic director, Austin Chamber Music Center
FELICITY COLTMAN, director emerita, Austin Chamber Music Center
MODERATOR: LOUISE K. SMITH, treasurer, Chicago Chamber Musicians
AUDIENCE ENGAGEMENT
The Diversity Challenge
Most presenters feel the necessity of broadening the ethnic range of their audience. But how does an organization put a diversity initiative into effect? Here, the session leader discusses best practices, successes—and cautionary tales.
CHARLES COE, program coordinator, Massachusetts Cultural Council
The Art of Improvisation—from Baroque to Jazz
A panel of artists, all of whom have experience with both improvised and notated music, will consider the role of improvisation through the course of music history. The musicians will also use musical examples to illustrate their observations.
JOHN GIBBONS, harpsichordist, Boston Museum Trio
STEFON HARRIS, composer, vibraphonist/marimbist (NJ)
JOEL SMIRNOFF, classical and jazz violinist, Juilliard String Quartet (NY)
MODERATOR: MATT GLASER, bluegrass and jazz violinist; chair, strings department, Berklee College of Music (MA)
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