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| Issue # |
Date of Publication |
Title |
Summary |
Author(s) |
| Volume 18 |
| 1 |
January 2007 |
The Art of the Cold Call |
How to make a successful first-time approach to presenters or potential donors. |
Joanne Rile |
| The Fundraising Letter |
The elements of a written pitch for support. |
CMA Staff |
| 2 |
April 2007 |
Radio and the Power of Local Partnerships |
Reaching local audience through radio promotions, sponsorships and partnerships. |
Wende Persons |
3 |
July 2007 |
Fine-Tuning the Board |
Board development |
Molly Penn |
| Volume 17 |
| 1 |
November 2005 |
Creating a Children's Chamber Music Residency |
The founders of "Peanut Butter and Jam Sessions," a children's series in Cincinnati, offer advice on programming, atmosphere, activities, pricing, fundraising, and marketing. |
Michael Chertock, Robyn Lana |
| 2 |
March 2006 |
Chamber Music and the Art of Blogging |
The when, how, and why of creating blogs. How musicians, presenters, and composers can use a blog to keep in touch with fans, engage audiences, and share musical insights. |
Jerry Bowles |
| 3 |
June 2006 |
The Power of Thank You |
Acknowledging your supporters appropriately builds enduring relationships; how and when to write a thank-you letter. |
Laurie Shulman |
| 4 |
August 2006 |
Basics of Showcasing |
Making the most of a showcase opportunity |
Marc Baylin |
| Harmonic Convergence |
Preview of the 2007 CMA Conference |
CMA Staff |
| Volume 16 |
| 1 |
November 2004 |
Producing a House Concert |
How to produce a house concert: choosing a setting, cultivation of potential hosts, and planning with the ensemble's hosts; audience hospitality. |
Andrew Appel |
| 2 |
March 2005 |
Planning a Residency |
How to lay the preliminary groundwork, finding partners, and marketing for a chamber music residency. |
Susan Dadian |
| 3 |
June 2005 |
Copyright, Performance Licenses, and You |
Copyright laws and licensing basics; how to obtain a license, public performance requirements, etc. |
Lyn Liston |
| 4 |
August 2005 |
Making Connections: Schmoozing for Success |
An excerpt from the author's book, Beyond Talent, advises musicians to identify and build upon their own network of friends and acquaintances; plus eleven tips on how to approach potential contacts. |
Angela Myles Beeching |
| Chart Your Course: Navigating in an Unpredictable Culture |
Preview of the 2006 CMA Conference and its central theme of the role of the arts in contemporary culture. |
CMA |
| Volume 15 |
| 1 |
November 2003 |
Making the Partnership Work: Part 3 |
Final steps of putting together the partnership, including identifying the partners, negotiating with them, developing the plan and evaluation of the outcome. |
Wes Brustad |
| 2 |
April 2004 |
Fundraising Is a Contact Sport |
Tips on how to raise funds and mobilize board members. Discussion of the giving cycle and where donors fit at different times in their lives. |
Bert Harclerode |
| 3 |
June 2004 |
The Quest for Management |
The relationship between ensembles and their managers; probing questions about a group's readiness for management. |
Robert Besen |
| 4 |
August 2004 |
Getting Ink |
How to get newspaper coverage via listings, feature articles and reviews |
Paul Somers |
| Found in the Shuffle |
Introduction to the upcoming (January 2005) CMA conference and its central theme of retaining authenticity in a changing market. |
David Balakrishnan |
| Volume 14 |
| 1 |
March 2003 |
Bolstering Your Board: Building for the Future |
Assembling an effective board of directors: who and where to look for possible candidates, how to ask for their services, and thoughts on "cold calls." |
Alfred J. Law |
| Why is D & O Insurance Important? |
Director and officers' insurance and the crucial points to consider when pursuing coverage. |
BoardSource |
| 2, 3 |
June 2003 |
Tools for Surviving the New Millennium: Creating a Fundraising Plan |
Detailed tips on creating a budget and fundraising plan; fictitious but realistic examples included. |
Kathy Hall |
| Partnering: Is It a Good Idea? Part 1 |
Defines and explains categories of partnerships; six types of partnerships to nurture; avoiding partnering traps. |
Wes Brustad |
| Context & Interaction |
Preview of CMA National Conference 2004: Context & Interaction. Bridging the distance between the artist and audience in a social and conversational art thriving on contact, interplay and communication. |
MaryAnn Bonino |
| 4 |
August 2003 |
Putting Parnerships in Perspective: The Architecture of Partnering: Part 2 |
Three stages of developing of a collaboration; guidelines for effective relationships with partners; and steps to building effective collaborations. |
Wes Brustad |
| Volume 13 |
| 1, 2 |
May 2002 |
ARTS ADVOCACY: Your (Quality of) Life Depends on It! |
Why participating in arts advocacy is important and tips to incorporate it into your routine. |
Ann Marie Miller |
| E-mail Marketing For the Arts: Top Tips for Success |
E-mail marketing and 10 tips to making it effective. |
Eugene Carr |
| 3 |
June 2002 |
Speaking in Tones |
Preview of 25th CMA National Conference: the importance of dialogue and discourse; conference concert marathon |
Ellis Finger |
| July 2002 |
Preview of CMA National Conference 2003: Speaking in Tones. Music as a language and system of communication. |
| Volume 12 |
| 1 |
November 2000 |
Playing Together v. Doing Business Together |
Separating musical from business decisions with basic ideas; tips to separate and organize the business aspect. |
John L. Dauer, Jr., Esq. |
| November 2000 |
Surviving Personnel Changes, Part II: Planning Ahead |
Dealing with transitions in ensemble personnel; various organizational structures and their implications for change (no formal structure, non-profit, for-profit). |
Robert Besen |
| 2 |
March 2001 |
This Time Next Year: How to Launch a Successful Music Festival |
Leslie Tomkins on the launch of the Moab Music Festival in southern Utah, with basic guidelines to follow and list of useful resources. |
Leslie Tomkins |
| 3 |
June 2001 |
Technology Planning for Arts Organizations |
The inevitable reliance on technology; basic tips and steps of technology planning and assessment. |
Joe Matuzak |
| 4 |
August 2001 |
Whim and Rigor: Spontaneity in Life and Music |
Preview of 2002 CMA Conference: exploring improvisational aspects of what chamber music professionals do. |
Steve Mackey |
| Volume 11 |
| 1 |
November 1999 |
Why Volunteers? |
Five reasons to utilize volunteers and nine steps to a successful volunteer program. |
Connie Pirtle |
| A "How-To" on Setting Salary |
Tips and suggestions in researching compensation studies; the nature of public non-profit organizations; additional suggested resources. |
Dean K. Stein |
| 2 |
April 2000 |
Making a Demo Recording |
Basic do's and don'ts and guidelines for preparing demo tapes with a broad perspective; a look at recording studio vs. location recordings. |
Paul Acosta |
| 3 |
June 2000 |
When an Ensemble Member Is Asked to Leave |
Guidelines to facilitate a group-directed change while preserving self-esteem of everyone involved. |
Howard Robinson, CSW, DSW |
| Surviving Personnel Changes, Part I: The Smooth Transition |
Comments and suggestions for the transition of ensemble members; letting people know, choosing the new member, and preparing for the first public performance. |
Robert Besen |
| 4 |
August 2000 |
Chamber Music in American Life: Attitudes and Platitudes |
Preview of CMA National Conference 2001: Chamber Music in America Life: Attitudes and Platitudes. Fostering inclusiveness in all the roles people play in chamber music. |
John Steinmetz |
